How it works

The NFC chip stores a single permanent URL. Everything else lives in a secure, owner-controlled profile — so updates are instant and the tag never changes.

Watch: 60 seconds to a smarter tag

A quick walkthrough of tapping, claiming, and updating your pet's profile.

Try it with your tag

Step 1

Tap the tag

Any NFC-enabled phone taps the pet's tag. The chip holds only one permanent public URL — nothing else.

Step 2

See the profile

The URL opens the pet's public profile: photo, name, and how to reach the owner. No app required.

Step 3

Owner manages it

The owner signs in to their portal to edit photos, contacts, medical notes, and visibility — anytime.

Step 4

Updates are instant

Profile changes appear immediately. The physical NFC tag never needs reprogramming because it only stores the URL.

Have a tag already?

Activate and claim it in under a minute.

Activate a tag